Bring greater clarity, focus, and coordination to your marketing.

I work with leadership teams, marketing departments, and business owners to translate organizational goals into practical, measurable marketing plans. This can include developing an overarching digital strategy, planning integrated campaigns, identifying priority audiences, shaping channel and content strategies, establishing measurement frameworks, and coordinating internal and external contributors.

For organizations that need experienced guidance without hiring a full-time senior marketing leader, Bonfire Digital can also provide ongoing strategic consulting and embedded support.

Services may include:

• Digital and integrated marketing strategy

• Campaign planning and go-to-market support

• Audience and customer journey development

• Channel and media planning

• Marketing team guidance and coordination

• Budget recommendations and prioritization

• Campaign briefs and implementation roadmaps

• Strategic reviews and performance recommendations

Reach the right audiences with campaigns designed around clear business objectives.

I plan, build, manage, and optimize paid-media campaigns across search, social, display, video, and other digital channels. Each campaign is informed by audience behaviour, creative performance, conversion data, and the role that channel plays within the wider customer journey.

Paid-media services include:

• Google Search advertising

• Google Shopping and Performance Max

• Display, remarketing, and video campaigns

• YouTube advertising

• Meta advertising across Facebook and Instagram

• LinkedIn advertising and boosted content

• Digital audio and integrated media campaigns

• Audience targeting and segmentation

• Budget management and campaign optimization

• Creative and messaging recommendations

• A/B testing

• Conversion and return-on-investment analysis

The focus is not simply on generating clicks. It is on attracting relevant audiences, improving lead or sales quality, and ensuring your media investment contributes to meaningful business outcomes.

Understand what your marketing is achieving—and what to do next.

Bonfire Digital turns complex marketing and website data into clear, practical insights. I help organizations establish meaningful performance indicators, improve campaign tracking, assess channel contribution, and connect marketing activity with leads, sales, and other business outcomes.

Services include:

• GA4 analysis and performance reporting

• Looker Studio dashboards

• Campaign and cross-channel reporting

• Measurement frameworks and KPI development

• Conversion tracking recommendations

• Campaign naming and UTM governance

• Lead-attribution analysis

• Customer and website behaviour analysis

• Performance reviews and actionable recommendations

Reporting is designed to go beyond presenting numbers. It explains what happened, why it matters, and where the next opportunity lies.

Turn subscribers and customers into longer-term relationships.

Bonfire Digital helps organizations use email more strategically across the customer journey—from welcoming new subscribers and nurturing prospective customers to encouraging repeat purchases and re-engaging inactive audiences.

Services include:

• Email marketing audits and strategy

• Audience segmentation

• Customer journey and lifecycle planning

• Welcome, nurture, post-purchase, and re-engagement flows

• Campaign planning

• A/B testing

• Performance analysis and optimization

• List health and engagement strategies

Each recommendation is informed by audience behaviour and designed to deliver more relevant communication at the moments when it matters most.

Make it easier for visitors to understand your value and take action.

A successful campaign cannot compensate for a confusing or unconvincing website. I review the complete journey between an advertisement, email, search result, or social post and the action you want your audience to take.

Services may include:

• Customer journey reviews

• Landing-page strategy and recommendations

• Website messaging and content structure

• Navigation and information architecture

• Calls-to-action and conversion pathways

• Lead-generation opportunities

• User experience recommendations

• Conversion-focused testing ideas

I work collaboratively with your internal team, copywriters, designers, and developers to help create clearer, more persuasive digital experiences.