Education & Credentials
My multidisciplinary education brings together business strategy, marketing analytics, technology, journalism, and communication—disciplines that continue to shape how I approach complex marketing challenges.
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Master of Business Administration
Gordon Institute of Business Science | 2016
Completed with distinction, my MBA strengthened my commercial judgment and ability to connect marketing decisions with broader organizational goals.
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Marketing Analytics for Consumer Insights
London School of Economics and Political Science | 2024
Advanced training in using customer data, predictive analytics, and behavioural insights to inform marketing decisions and improve conversion.
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Bachelor of Information Science
University of Pretoria | 2005
Built a strong foundation in information systems, digital environments, knowledge management, and the relationship between people and technology.
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Bachelor of Arts in Journalism
University of Pretoria | 2007
Developed the research, curiosity, and storytelling skills needed to distil complex information into clear and compelling communication.
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Bachelor of Arts Honours in English
University of Cape Town | 2010
Strengthened my capabilities in critical thinking, analysis, interpretation, and persuasive communication.