Education & Credentials

My multidisciplinary education brings together business strategy, marketing analytics, technology, journalism, and communication—disciplines that continue to shape how I approach complex marketing challenges.

  • Master of Business Administration

    Gordon Institute of Business Science | 2016

    Completed with distinction, my MBA strengthened my commercial judgment and ability to connect marketing decisions with broader organizational goals.

  • Marketing Analytics for Consumer Insights

    London School of Economics and Political Science | 2024

    Advanced training in using customer data, predictive analytics, and behavioural insights to inform marketing decisions and improve conversion.

  • Bachelor of Information Science

    University of Pretoria | 2005

    Built a strong foundation in information systems, digital environments, knowledge management, and the relationship between people and technology.

  • Bachelor of Arts in Journalism

    University of Pretoria | 2007

    Developed the research, curiosity, and storytelling skills needed to distil complex information into clear and compelling communication.

  • Bachelor of Arts Honours in English

    University of Cape Town | 2010

    Strengthened my capabilities in critical thinking, analysis, interpretation, and persuasive communication.

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