Hi, I’m Carmen de Jager, founder and lead digital marketing consultant at Bonfire Digital.

With nearly two decades of experience in digital marketing, I’ve helped global brands and growing organizations turn complex marketing challenges into focused strategies that deliver measurable results. My career has included senior leadership roles with organizations such as Investec and Four Seasons Hotels and Resorts, as well as agency and consulting work across financial services, tourism, retail, e-commerce, events, education, and innovation.

I started Bonfire Digital in 2023 after moving with my family from Toronto to Halifax. As a mother, wife, and newcomer to a city where we didn’t yet have an established support system, I needed greater flexibility, but I also saw an opportunity to build the kind of consultancy I believed clients deserved: experienced, responsive, collaborative, and genuinely invested in their success.

Today, I work directly with organizations that want more than disconnected marketing tactics. I help clients connect the dots between business strategy, audience behaviour, creative execution, media investment, and measurable performance.

My work spans digital marketing strategy, Google and Meta advertising, SEO, analytics and reporting, conversion optimization, campaign planning, and customer journey improvements. I’m equally comfortable developing the broader strategic direction, digging into the data to uncover opportunities, and working alongside internal teams to bring a campaign to life.

What I love most about digital marketing is the intersection of creativity and analytics. The creative work captures attention and builds connection; the data tells us what is working, where opportunities are being missed, and how marketing can contribute more meaningfully to the organization’s goals.

When you work with Bonfire Digital, you work directly with me. There are no unnecessary layers, hand-offs, or one-size-fits-all strategies. I take the time to understand your organization, your customers, and the outcomes that matter most, whether that means generating qualified leads, increasing online sales, improving campaign efficiency, strengthening your digital presence, or building a clearer measurement framework.

If you’re looking for an experienced digital marketing partner who can bring together strategy, creativity, execution, and data, I’d love to learn more about your business and explore what we could achieve together.